Brooke Smith — Creative Producer & Director

Producer & Creative Director

Portfolio 2020 — 2026

About

I'm a creative producer & director with over 6 years of experience delivering events, exhibitions, and experiences for cultural institutions & brands. I recently founded my own creative studio and developed a government-backed exhibition and events program in Singapore featuring 50 international designers.

I have a background in design & emerging technology, and I'm currently integrating generative AI tools into my creative direction and production practice to produce branding, websites, motion graphics, and visual identities across personal and client projects.

Services

Production / Creative Direction / Design & Branding

Focus

Events / Brand Identity / Exhibitions / Experiences / Installations

Clients

Smithsonian / SXSW / Milken Center / Gardens by the Bay

Location

Brooklyn, NY

Projects

Selection

2020 — 2026

01 _ Fashion's Alchemists

Fashion's Alchemists

Gardens by the Bay

2023–2026

Exhibition Events Gala

Director — Exhibition Production & Curation

International exhibition and events program I co-created for Gardens by the Bay, Singapore, convening 50+ artists and brands working across emerging technology, material innovation, and sustainability within fashion.

Led creative development, production, and curation, including:
$3M government-backed budget / 150 objects / 12+ interactive installations / Full calendar of summits, sponsor activations, and public programming

02 _ MCAAD

The Milken Visitor Center

Milken Center for Advancing the American Dream

2022–2024

Experience Exhibition

Creative Producer — Interactive Experiences & Installations

New 70,000 sq ft visitor center in Washington, DC featuring immersive exhibitions, interactive installations, and brand partnerships as part of a $1B campus development.

Led production, including:
~$15M across 13 installations / A 3-story 1,000-OLED interactive sculpture / A 360° LED theater and ticketed experience / AI-driven holographic exhibits / Managing Rockwell Group LAB, Moment Factory, and USC ICT

03 _ The Futures

Smithsonian: The FUTURES

Smithsonian Arts & Industries Building

2020–2022

Exhibition Events Programming

Producer — Interactive & Digital Experiences

32,000 sq ft exhibition and event series developed for the Smithsonian's 175th anniversary — nearly 1M visitors across a 7-month run. Brand-partnered activations with Google, Meta, and Ford.

Led production and project management for:
5 museum-wide interactive installations / Webby Award–winning remote experience / Brand-partnered activations with AWS, Autodesk, LG, and SoftBank Group / Leading agency teams including Rockwell Group LAB, Goodby Silverstein & Partners, 2×4, and Resemble AI

04 _ XR Experience

SXSW Expo: XR Experience

SXSW Film Festival

2021–2022

Festival Exhibition

Producer — Expo, Events, Public Programming

Five-day exhibition and event series at South by Southwest showcasing 30+ international artists working across film, mixed reality, and new media art. Cornerstone program of the SXSW Film Festival.

Led end-to-end production including:
Spatial design, AV, technical infrastructure, and installation / Run-of-show & live operations / Opening night, artist dinners, press previews / Artist & venue management

Experience Ext.

8 Disciplines

Production

End-to-end production leadership for large-scale exhibitions, events, and immersive installations — from scoping and budgets through fabrication, installation, and strike.

Budgets & Contracts Vendor Management Scheduling Feasibility & Risk Installation & Strike Compliance & Permits Cross-Functional Teams

$1M–$18M

Budget Range

30+

Team Size Led

70,000 sq ft

Largest Venue

~1M

Visitors (Smithsonian)

Managed multi-million-dollar budgets and contracts across artists, vendors, and institutional partners — controlling scope, schedule, and deliverables
Built production frameworks from scratch: briefs, schedules, run-of-show, quality control systems aligned from design through install
Led vendor procurement and management across fabrication, AV, lighting, creative technology, and logistics partners
Navigated compliance, permits, and government-level stakeholder management across Singapore Tourism Board and U.S. federal agencies

Key Partners: Rockwell Group LAB / Goodby Silverstein & Partners / Moment Factory / ISC CT / Resemble AI / Gallup / Autodesk / Institute for the Future (IFTF)

Creative Direction

Shaping the creative vision, narrative, and aesthetic of exhibitions and experiential projects — from concept development and artist commissioning to spatial design and stakeholder storytelling.

Exhibition Narrative Artist Commissioning Spatial Design Direction Brand Identity Curatorial Vision Content Strategy Stakeholder Presentations

Conceived and developed Fashion's Alchemists from scratch — curatorial framework, artist selection of 50+ international designers (including LVMH Prize winners and Met-featured artists), and exhibition narrative
Directed all creative reviews across projects, aligning prototypes, content development, and spatial design with institutional goals and audience experience
Authored all external collateral — branding, sponsorship decks, press materials — and served as lead representative to funders, government, and media
Delivered high-level presentations to government and institutional stakeholders that helped secure $3M+ in project funding
Co-developed user experience scripts with Director of Creative Media at the Smithsonian, ensuring curatorial alignment and visitor impact
Directed brand identity, visual systems, and digital presence for ModaMorphosis, commissioning designers and directing freelance teams

50+

Artists Commissioned

$3M+

Funding Secured

100+

Press at Launch Event

Design

Hands-on design work spanning deck creation, web design, brand systems, spatial concepts, and interactive prototyping — translating creative vision into tangible deliverables.

Deck Design Web Design Brand Systems Spatial Concepts Photo Direction Wireframing & Prototyping Presentation Design

Decks & Presentations

Creative Briefs Sponsorship Decks Stakeholder Presentations Pitch Decks POC Decks

Brand & Identity

Visual Identity Systems Exhibition Branding Company Brand (ModaMorphosis) Personal Portfolio

Web & Digital

Portfolio Site Design & Dev Company Website Interactive Prototyping UX Scripting

Spatial & Exhibition

Exhibition Layout & Flow Visitor Experience Design Spatial Narrative Set Design Direction

Tools

A cross-disciplinary toolkit spanning design, production management, interactive technology, fabrication, and AI — grounded in a Parsons Design & Technology education.

Design & Creative

Figma Adobe Creative Cloud InDesign Photoshop Illustrator Premiere Keynote

Production & Project Mgmt

Airtable Notion Monday.com Google Workspace Excel Microsoft Office

AI Tools

Claude ChatGPT Midjourney Flora Resemble AI Generative AI Workflows

Interactive & Emerging Media

Unity Meta Quest Motion Tracking Haptic Technology Arduino / Raspberry Pi Data Visualization Creative Coding

Fabrication & Installation

3D Printing & Scanning CNC Technical Drawing Review Fusion 360 Blender

Web & Development

HTML / CSS / JavaScript WebGL Web Design Prototyping